I was vice-president of the AVRO Broadcast Corporation in Hilversum, from 2005 until december 2013. The Starbucks mug of Hilversum surfaced on December 6th, 2013. 

The mug was announced on Facebook. By chance I had some business in Hilversum that day, so I visted the store near the railway station. Only Netherlands Icon Series mugs were displayed. I asked the store manager Willem Bart Ebbink, when the Hilversum mug would be available. He said "within 30 minutes, they are unloading the truck right now". So I waited a while and after that I became the very first buyer of the Hilversum mug at 12:23. I took a picture of the store manager displaying the first mug.